Carizma Motors Website
The aim was to create a unique and efficient user experience across the website.
Task
Build a website, improve user experience, and make mobile friendly.
July 31, 2019
Open Project
Overview
Building Website Credibility.
Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social agency contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy & effective website.
Challenges
Limited Time.
With this website, time was the main challenge. I had 3 weeks from when I was first hired to finish the Carizma Motors website.
I worked within the system and restrictions that was given to me to create a updated, clean, mobile friendly, and easy-to-use website. I ended up writing 4,000+ lines of additional code (HTML/CSS) to solve issues within the existing design.
UX/UI
Building an Effective Experience.
A good mobile experience is paramount, in fact 52.2 percent of all website traffic is generated from mobile phones. We created a an effective mobile experience where there was none originally. Doing this drastically improved the bounce rate and cost-per lead efficiency by 100%.
94% of first impressions relate to your site’s web design. With Carizma’s website we wanted to display trustworthiness and quality insuring a good and lasting first impression.
SEO, Analytics, Chats, & Reviews.
By the Numbers.
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Chats Per Month
We had over 1000 chats with in the first month, and have been averaging 650 chats a month for the last year.
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Reviews per month
We improved our average rating from 2.5 stars to 4.5 stars across all review platforms just by pushing reviews on our website and in store.
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New Web Users
We now have over 7000+ new website users per month most in the Lubbock DMA.
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Avg. Bounce Rate
Our bounce rate decreased to 35%, which is below the industry average (50%) for Car Dealerships. According to cxl.com
SEO: We implemented best practices including title tags, meta descriptions, content with targeted keyword phrases, header tags and keyword phrases, Internal page linking with anchor text, image ALT tags and filenames. We also update and make fresh changes to the website content including information on new vehicle models, and information about the BHPH industry.
Analytics: We implement standard Google/Facebook analytics tags using Tag Manager to keep the website code as clean as possible. They were not recording any kind of ad conversions or even general web traffic.
Chats: The chat that had been previously implemented was essentially useless. Next to 0 sales from the chat and less than 50 chats a month. People do not want to communicate with a 3rd party company or a robot. They want an authentic experience. To do that we implemented a software called Podium. Podium is a chat feature that allows us to communicate via Text with our customers. This created a more relaxed, and authentic experience for the customers. Podium also allowed us to communicate with all our customers that came in from Facebook and Facebook Marketplace. Our growth was so massive we had a case study done by Podium & Facebook on Carizma Motors.
Reviews: Reviews are more important than just someone saying something nice about your company. Reviews also affect brand credibility, and even search engine results. We had a primary goal of displaying reviews and gaining new reviews from customers. We were able to grow our Google review score across all stores by 3 stars.