March 7, 2019

Carizma Motors Easy Car Buying Experience

As directed, I created a dual purpose ad that focused on tax season and the benefits of purchasing a car through Carizma Motors.

Want to see how the campaign performed?

Task

Create a short Superbowl commercial with a focus on tax season

Open Project

Overview

The Video Production Process

While every video project is different, there are some key elements that will help your video project go as smoothly as possible. After scriptwriting, storyboarding, and hiring the right actor, we had a plan in place to execute the video shoot.

It took approximately 4 hours to shoot and 3 hours to process. The video/sound processing was done by our in-house team.

The way to go

Video Content

Many marketers shy away from creating video content for one simple reason: it has a reputation for being expensive to produce. Slick advertisements and Hollywood movies make many people assume that producing a short promotional or explainer video is a four or five-figure project.

Advertising

Short Funnel Efficiency.

The strategy was to utilize a short funnel to create awareness, interest, consideration, and intent all in one video ad. We also removed any unnecessary road blocks that would cause a potential customers to go astray by shortening the conversion path. We were able to reduced the cost-per conversion and dramatically increased the amount of vehicle loan applications received (MQLs).

Iphone ad1
Mobile Website Application

Statistics

By The Numbers.

We targeted lookalike audience and competitor customers within the Lubbock DMA. This ad ran on Facebook, Instagram, Hulu, and Local Broadcast in 2021 with fantastic results.

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Additional Applications

Leads in this instance are full application completions by customers.

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Additional Car Sales

This specific video advertisement added 121 additional sales from March/2021 to July/2021.

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CPM

Cost Per 1,000 impressions (CPM) was $15.31 over the life of the ad.

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Cost Per Result

The average cost per conversion was $32, way lower than the industry average.