The goal for this ad was to get potential customers to think about the dealership like a bank, a bank that won’t turn them down in a time of need. Get approved for a new vehicle today through Carizma Motors.
Want to see how the campaign performed?
Create a short advertising campaign and commercial
The way to go
Many marketers shy away from creating video content for one simple reason: it has a reputation for being expensive to produce. Slick advertisements and Hollywood movies make many people assume that producing a short promotional or explainer video is a four or five-figure project.
The reality is that producing great video content can be surprisingly cheap, and simple productions like this can be done in a few hours of work.
Advertising
The strategy was to utilize a short funnel to create awareness, interest, consideration, and intent all in one video ad. This was done removed any unnecessary road blocks that would cause a potential customers to go astray. This technique drastically reduced the cost-per conversion and dramatically increased the amount of vehicle loan applications received.
Statistics
We targeted lookalike audience and competitor customers with in the Lubbock DMA. This ad ran in 2019 and 2020 without seeing a dip in conversion rate or cost per conversion.
Leads in this instance are full application completions by customers.
This specific video advertisement added 421 additional sales in 2019 and 2020
Cost Per 1,000 impressions (CPM) was $9.51 over the life of the ad.
The average cost per lead was $28, 669% less than the industry average for automotive leads. (source: Lion Tree Group).
